How to measure marketing success
I had an interesting conversation with a client recently, they were a numbers person, and wanted to truly understand the impact that their marketing investment gave them. This is a great question and one that has inspired me to write this article about the tools you can use to measure your marketing success. In truth it…
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The shop window to your business
This month, we are delighted to welcome our guest blog writer, Joanne Howe, Creative Copywriter from www.joannehowe.com who will talk to us a little more about the importance of having great website content. Read on to discover what Jo has to say . . Have you ever walked along the high street, been drawn to a striking…
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Top 10 tips to write an engaging blog
At the beginning of the year I asked my clients what areas of marketing they felt they most needed some help with, writing a good blog was definitely one area that people wanted to hear more about, hence the inspiration for this article. There is so much content available today online, how do you make yours…
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Meet your ultimate target audience
I was fortunate enough to visit Barcelona at the end of January, a fantastic city, well worth a visit if you have not been. We were lucky enough to stay at one of Marriott’s Autograph hotels, a brand that “celebrates boutique hotels which are unique in design and thoughtful in spirit” (their words not mine). The service…
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Marketing Resources for small businesses
The corporate marketing world is very different to that of a small business, as you would expect. However, there are huge learnings that we can take from our experiences within the corporate sector. Over the last three years or so, I have through necessity, embarked upon a journey of discovering some great and I am…
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Valuable Small Business 2017 Marketing Trends
I have been reading with interest the emails coming into my inbox over the last week or so. The focus has very much been on a fresh start, new challenges and de-cluttering post the indulgences of the festive season. We all wish that we could predict the future, with this in mind I wanted to…
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