Marketing Resources

Client Case Study: Illuminate You

At Rimu Marketing we enjoy working with a broad range of small businesses to help them establish a good solid framework from which to drive their business forward. We work across a diverse range of sectors including HR, Leadership Development and Executive Coaching. With this in mind we wanted to share a recent client case…

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What’s the point of a Small Business Marketing Plan?

By Christina Haigh, Freelance Marketing Consultant When we meet with small business owners there are often two key questions which are often asked. The first question is, do I need a small business marketing plan? Isn’t that something that only large organisations can afford. The answer to the first question is, no all businesses should…

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6 tips to help write your content marketing plan

Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future.  We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…

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How to keep up with changing small business trends

The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…

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Marketing ideas for hotels

There are many different types of hotels, either individual or as part of a group, located across the world all catering to different needs, budgets and locations. As a hotel owner one of the biggest challenges you will face is to fill and maximise on capacity of your hotel on a Sunday evening/ low demand…

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