Many were pleased to see the conclusion of 2020 and see in the new year. Without doubt things did were different in 2020 and the predictions we looked at this time last year in our “Small Business Trends for 2020” article did not quite play out, some themes definitely did still play out. Perhaps things…

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In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, this means working to ensure that your website, content and profile are highly ranked on search engines such as Bing, Yahoo, and most importantly, our dark overlord, Google.  Some social media sites such as YouTube and Instagram have similar algorithms and might well…

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At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors.  We wanted to share a recent Client Case Study: British Fascia Symposium 2020, illustrating not only the type of marketing support we can offer our clients, but in this instance a very special example of how a business…

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When I start to work with a new client, I am passionate about how we promote their business and lots of ideas get generated. Often in my enthusiasm I start to use lots of marketing jargon. One thing I often say to my clients is, please stop me if I use terms that don’t make…

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