Marketing Resources

Rimu Marketing’s 12 Days of Christmas . . .

Image - 12 days of Christmas

This time of year is a busy one with retail shops trying very hard to attract your attention with their creative and festive marketing campaigns.  With shoppers spending in excess of £2m in the UK for many businesses it will be the difference between a profitable end of year and not.   The retail audience…

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Which Social Media Scheduling tool is right for you?

Social Media Scheduling Tools

Social media is without a doubt a key part of any small business’ marketing mix in today’s digital world.  Keeping on top of your social media engagement can be challenge, without it taking up a huge amount of time.  Social media scheduling tools are a great way to help small business owners to be more time…

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To Network? Or not to Network? That is the question

Photo Credit: Joanne Tolner Photography When I set up my business nearly 5 yrs ago I had just left the corporate world. I was trying it out on my own and not sure really where to start.  One of the best pieces of advice someone gave me was “to fill your diary with network events”.  Go…

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How important is customer loyalty for a small business?

Customer Loyalty

I recently had an interesting experience when renewing my home insurance.  Now like many I watch the programmes on television which advise you to shop around and over the last few years I had been lazy.  Being busy running a business and home I had not taken the time to review my home insurance.  Well…

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Money Talks – How to interpret your marketing metrics

Guest Blog by Michelle Quickfall – Freelance Marketing Consultant We know when our clients decide to invest their hard earned money, they usually wish to understand ‘What return will I get?’ and investing in your business is no different. However, the fundamental question can sometimes be lost in business, marketing or accounting jargon and as…

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Is your small business beach ready?

The summer holidays are pretty much upon us, whether you are trying to juggle family commitments over the next 6-weeks or if you are just trying to work around your client’s reduced time in the office, demand for your product or services may slow down.  I get asked quite a lot how as a small…

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