Brand

Why client testimonials & reviews help to build brand trust.

Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…

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Getting the most out of your Event Marketing

We are delighted to welcome our new team member Christina Haigh.  In her first blog for us she explains why we should be considering event marketing into the mix as a way to connect with our target audience.  Here is what she had to say: With smartphones, tablets in regular use and WIFI in every…

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Introducing your Ideal Client

We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley.  We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…

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Client Case Study: Watto’sWords

At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors on a variety of projects.  We are delighted that Andrew from Watto’sWord has agreed to star in our most recent case study, to discover more please read on. About the Business: Andrew the voice behind Watto’s Words…

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What is so important about small business branding?

So, lets start at the beginning, what is branding?  And as a small business why do you need it?  Simply branding can be defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” Source: Entrepreneur.  Effective branding will enable you to differentiate yourself from…

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