This is an interesting question and a conversation I often have with my clients. Is direct marketing still a valid route to market? What results could you expect? I would argue yes. In a digital age where we find ourselves bombarded with messages on a daily basis via email, ads and our social media channels,…

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When I meet with a new client and we start to talk about their marketing needs and the journey they wish to take, we start with a marketing strategy. Part of our marketing strategy discussions is around defining the long term vision for the business. In our latest blog we explore “What is a vision…

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Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…

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We are delighted to welcome our new team member Christina Haigh.  In her first blog for us she explains why we should be considering event marketing into the mix as a way to connect with our target audience.  Here is what she had to say: With smartphones, tablets in regular use and WIFI in every…

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We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley.  We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…

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