How will hybrid working effect marketers?

This week has been an exciting one. On Wednesday I launched my first every radio show on River Radio, a Marlow based station which covers the Thames Valley. For those who follow me, you will know that I love radio and consider it an important part of the marketing mix for businesses of any size.…

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The art of colour psychology

This month we are delighted to invite Alison Joshi from “JWJ Design” to explain a little more about the art of colour psychology. Alison is a brilliant graphic designer who works with small business owners to help them set up and establish their brand logo and identity. Here is what she had to say about…

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5 multi lingual marketing tips

I have always loved languages. At school I studied French, went to live in Montpellier and married a Spaniard. I love different food, cultures and people and speaking their language is like having the key to unlock such amazing conversations and experiences. It is easy to assume that English is the primary language on the…

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Seasonal Marketing Campaigns – 6 tips to get you started

There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…

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Direct marketing – is it dead in a digital world?

This is an interesting question and a conversation I often have with my clients. Is direct marketing still a valid route to market? What results could you expect? I would argue yes. In a digital age where we find ourselves bombarded with messages on a daily basis via email, ads and our social media channels,…

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What is your vision statement and why do you need one?

When I meet with a new client and we start to talk about their marketing needs and the journey they wish to take, we start with a marketing strategy. Part of our marketing strategy discussions is around defining the long term vision for the business. In our latest blog we explore “What is a vision…

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