In every business there is always a desire to gain more clients, generate more revenue or engage more effectively with your customers. This is not always easy. What works? Where should I start? What impression am I making? What should I focus on? What media should I use? These are all great questions I hear regularly from my clients. You love what you do and don’t really want to spend time away from that.
At Rimu Marketing we believe that the customer is at the heart of everything you do, whether it be sales, marketing or simply the delivery of your product or service. Doing something your customer wants will automatically help drive your business. We then just need to make sure they know about it.
We can help support the small business owner in a number of ways, whether you are looking for a part-time marketing director; just some guidance to help you get started or to join one of our great marketing workshops, we can help. Marketing works best when the small business owner is committed to the project and ready to invest – then the magic really starts!
Our marketing approach
As with any good fairy tale, you start at the beginning. It is here that you learn about the challenges, difficulties and adversities that the hero must overcome. The same is true for your business. At Rimu Marketing we believe that a clear understanding of WHAT are you trying to achieve? WHO is your ideal customer? and HOW you communicate with them? will lead to greater results. I love really getting under the skin of the individual business challenges during our marketing strategy session.
Once we have identified where you want to take your business and what your customers are looking for in you, we can begin to develop your individual business marketing plan to take you there. The marketing plan is in essence your road map to achieving those goals. The plan that lets you know what you are doing and when. It will traditionally include a summary of media, timings, distribution and budget.
Once we have established our plan, we can implement it! Working with a great team of carefully selected associates we can help with all aspects of the marketing mix including: designing and deploying your email marketing campaigns; copy writing for all marketing material; helping you draft your social media plan; conducting market research; build your website; advertising; PR plus much more.
It is important to understand your marketing activity's performance, and simply to do more of what works and less of what does not. In today's digital world we have lots of metrics at our fingertips to assess success eg: we can easily understand our social media channel engagement, likes or follows; or track email marketing performance through open rates, click throughs or bookings. To review your marketing activity performance is a vital final part in the marketing process.
Why Choose Us?
Rimu Marketing will provide:
Take a look at some of our services:
Your strategy is the foundation of all your marketing.
Is a key tool to remind your customers how you can help.
Good content enables us to successfully engage with our clients.
Enables you to start a conversation with your customers.
Effectively communicating with your target audience.