Your marketing strategy is the start point of all marketing and what makes marketing work, or not. Often people think that marketing is an interesting leaflet or an engaging email, the thought that goes into the creative beforehand is what really counts.
What is a Marketing Strategy?
Your business marketing strategy is your plan or approach to growing your business. Typically you would review past activity, the business environment and then decide how you wish to take your business forward. We work with a lot of clients to help them establish their strategy, typically we would start by running with a 3-4hr brainstorm session, some of my clients have said this is like therapy. We get all of your thoughts and ideas down into a usable format so that you can then apply this to making any future marketing choices.
To read more around the topic, why not check out one of our articles "Marketing Strategy for business - your definitive small business guide".
Why do I need a Marketing Strategy?
So many of my clients ask me “Why should you have a marketing strategy?” My response is why would you not? Not only is it essential to oraganise your marketing approach, decide what you are going to do, where you focus and but it can also save you money as it will help guide your creative and media choices.
Whilst there is more to it we will typically work through:
Business Objectives: What are you trying to achieve?
Target Audience: Define who you are wanting to speak to, this is critical and will influence all of your marketing.
Understand your Environment: What kind of market is your business operating in? What do you need to be aware of?
Past Successes: What marketing has worked or not worked for you in the past? We would then understand why?
Content planning: Key in today’s digital world.
How can we help you?
At Rimu Marketing building our client’s marketing strategy is generally our initial starting point as it is the thought behind all of your marketing activity. By working through the marketing strategy it helps both the Rimu Marketing team and the small business owner to be clear on what we are trying to achieve and how we are going to get there. Once we are clear on the strategy we can then choose how to proceed forward.