Content is king in today’s digital marketing world. The theory being if you can engage with your target audience, start a conversation with them, then when they need whatever product or service your business provides, you are forefront of mind to be able to help them vs your competitors.
What is Content Marketing?
Content marketing runs across all of your marketing activity, whether that is on your website, blog, email marketing, social media or advertising.
According to the Content Marketing Institute, content marketing is: “ . . . a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
Engaging and relevant content can mean the difference between achieving your business goals and not. Truly understanding your customer, their pain points and what they are looking for will enable you to produce relevant and interesting content for them. The key as always, is to provide enough information so that your potential client can see your expertise, but not too much that they do not wish to engage your service or purchase your product.
Why do I need Content Marketing?
Providing your target audience with interesting and engaging content can help you achieve cut through in the busy and cluttered digital marketing space that most small businesses work within these days. If you truly understand your target audience, and what information they may find interesting this will help you provide a point of difference vs your competitors.
How can we help?
Rimu Marketing can help support your content generation by: