We are a Berkshire based email marketing consultancy. With a cited conversion rate of 40:1 email marketing should certainly be a core part of today’s digital marketing mix, for a business of any size.
Used most effectively as part of an integrated marketing campaign, it should compliment your other marketing activity, such as your blog, Google ad words, digital advertising, partnership marketing or social media strategies. So whether you need some help getting started; segmenting and cleaning an existing base; engaging better with your current audience or ensuring you are compliant with the new data regulations, we can help.
What is Email Marketing?
Email marketing is the act of sending commercial messages to a current and potential target audience.
We all receive multiple emails on a daily basis. Good email marketing means that your clients and potential clients open and engage with your communication, often even looking forward to receiving emails from you. The challenge is how you cut through the clutter to interact with your clients. Email marketing can also help you to create strong brand loyalty.
Email marketing is one of those very versatile marketing tools, as not only is it easy to assess the success, but can also support a variety of different objectives.
Taking a considered approach to your email marketing is important, it is also worth considering your customer journey and how you may wish to segment your base, to enable you to personalise messages more effectively.
- Email marketing is a low cost marketing tool and there are a number of great tools out there which are ideal for a small business owner. Two of the key ones are: Mail Chimp and Mailer Lite.
- Deliver your business message directly to your targeted audience. Under the priviacy laws we now have to ensure we gain consent for people to join our mailing list. This is great as it means you build a list of engaged potential customers who are interested to hear from you.
- It can help you to drive revenue. Included in an integrated campaign and at the right point in the customer journey, email marketing can be effective in driving business.
- Easy to implement. With many of the tools out there on the market today, it is super simple and easy to build professional looking communications. Plus the tool will also help you to manage your audience opt ins.
- Easy to track results. You can generally see the impact of an email, four hrs after deployment, potentially providing a quick injection of business into the organisation. With this in mind it is key you consider carefully the deployment day and times to gain the maximum return.
- Easy to share. Your audience can easily share with friends and family, hopefully increasing your business and business followers.
If you are just starting out with your email marketing or you are not seeing the results that you would like why not check out one of our blogs, "A definitive guide to email marketing for small businesses" to help get you started. In our article we walk you through the first steps you need to consider to creating effecting email marketing campaigns.
Email Marketing Master Class
As a small business owner, are you keen to understand how email marketing can help drive your business forward, how it works alongside your other marketing activity and where it fits within the marketing mix?
If the answer is yes and you would like some help in getting started then this email marketing master class is for you. Our 50-minute webinar is packed full of good insight and information about the thinking behind great email marketing and explains how it fits in the marketing landscape. We also include our e-book with notes to remind you of the key points.
The agenda for our email marketing master class includes:
- Setting the scene. Understanding what key things you need to think about before you get started.
- Share tips on how to build your email list.
- Understand the customer journey and what part email marketing plays within this process.
- Understand what engaging content and creative looks like.
- How to measuring success
