What Is Direct Marketing?

By Sophie Comas / May 2, 2024

In May we mark Mental Health Awareness month (w/c 13 May), one of the key dates in the wellbeing calendar. I note this because there is increasing pressure on many to do more, with less time and less resources, the marketing industry is also feeling this pressure. It is important to continually focus on self-care,…

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Celebrating RIMU Marketing’s 10th Birthday

By Sophie Comas / April 5, 2024

Over the last ten years, RIMU Marketing has gone from strength to strength. The brand story is a fairly familiar one. I initially set up the business to have a flexible working solution around my young family but I soon realised that establishing the business was one of the best decisions I made for my…

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The Benefits Of Email Marketing For Small Businesses

By Sophie Comas / March 2, 2024

Email marketing has always felt like a gift for a business of any size. We will explore the benefits of email marketing for small businesses in just a moment, but done well, with an estimated ROI of 40:1 it can support all marketing campaigns. I sometimes have the discussion with small business owners as to…

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Making The Most Of Your LinkedIn Profile

By Sophie Comas / February 2, 2024

The social media marketing landscape continues to change and evolve at a fast moving pace, keeping up with the changes sometimes feels like a job in itself.  When I meet with a new client for the first time one of the first questions we will explore is which social media network is right for their business.  For…

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Using The 7 P’s Of Marketing To Plan For 2024

By Sophie Comas / January 10, 2024

January has the feeling of a fresh start and a new beginning. With many of us making resolutions or setting intentions to be different or make changes, it is an ideal time of year for many small business owners to plan for the year ahead. I talk alot about marketing strategy planning because it is…

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6 Key Small Business Marketing Trends For 2024

By Sophie Comas / December 21, 2023

There are lots of exciting things on the horizon for 2024 and in our blog we wanted to share what we consider our 6 top small business marketing trends for 2024. I was really fortunate in October this year to attend a webinar run by the Chartered Institute of Marketing (CIM) at Henley Business School,…

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