The Benefits Of Email Marketing For Small Businesses

By Sophie Comas / March 2, 2024

Email marketing has always felt like a gift for a business of any size. We will explore the benefits of email marketing for small businesses in just a moment, but done well, with an estimated ROI of 40:1 it can support all marketing campaigns. I sometimes have the discussion with small business owners as to…

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Making The Most Of Your LinkedIn Profile

By Sophie Comas / February 2, 2024

The social media marketing landscape continues to change and evolve at a fast moving pace, keeping up with the changes sometimes feels like a job in itself.  When I meet with a new client for the first time one of the first questions we will explore is which social media network is right for their business.  For…

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Using The 7 P’s Of Marketing To Plan For 2024

By Sophie Comas / January 10, 2024

January has the feeling of a fresh start and a new beginning. With many of us making resolutions or setting intentions to be different or make changes, it is an ideal time of year for many small business owners to plan for the year ahead. I talk alot about marketing strategy planning because it is…

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6 Key Small Business Marketing Trends For 2024

By Sophie Comas / December 21, 2023

There are lots of exciting things on the horizon for 2024 and in our blog we wanted to share what we consider our 6 top small business marketing trends for 2024. I was really fortunate in October this year to attend a webinar run by the Chartered Institute of Marketing (CIM) at Henley Business School,…

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2023 – A Marketing Year In Review

By Sophie Comas / December 5, 2023

This year has been a good but an eventful one. I continue to be grateful that we work with some inspirational small business owners who are awesome at what they do and feel fortunate to have also worked on some exciting projects across the year. At time of writing we are finishing the marketing planning…

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8 Things You Need To Know About Website Design

By Sophie Comas / November 2, 2023

In today’s digital world your website is your virtual shop front that enables your customers to find out more about your business, purchase products or engage with your services.  There are often key reasons why small business owners may choose to review their website, declining visitor numbers, slow website or broken pages are some key ones.  Once…

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