There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…

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A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

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A phrase which is commonly used in today’s digital marketing world is that – “Content is king”.  Today marketing has moved from being a push activity to one of engagement and sharing of useful information to show how you could help to solve your target audience’s pain points and challenges.  Research today shows that there are over…

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As a small business owner email marketing is a gift.  You can speak directly to your audience, you have control of the data (as long as you adhere to GDPR regulations) and you have space to start the conversation.  Done in the right way it can help to not only continue the conversation with your clients, retaining…

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We find ourselves in uncertain, challenging and unprecedented times. No one really knows what will happen next, when things will start to return to “normal” or even what the new “normal” will look like. I saw a great debate recently which asked “Which parts of ‘normal’ do you wish to maintain?”, personally, there are things…

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“How do I find new clients?” or “How do I find more customers?” Is a conversation I have with many of my clients and is often quite a big driver for them to seek marketing support. With so many choices and options out there these days – how do you know where to focus your…

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