We find ourselves in uncertain, challenging and unprecedented times. No one really knows what will happen next, when things will start to return to “normal” or even what the new “normal” will look like. I saw a great debate recently which asked “Which parts of ‘normal’ do you wish to maintain?”, personally, there are things…

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“How do I find new clients?” or “How do I find more customers?” Is a conversation I have with many of my clients and is often quite a big driver for them to seek marketing support. With so many choices and options out there these days – how do you know where to focus your…

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Christmas trading can make a significant impact on the success of any retailer. With the Christmas Day only 7-weeks away, many small businesses will have already started to develop or have launched their festive marketing campaigns. With Black Friday also on the horizon on Friday 29 November it is a busy time of year. For…

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Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…

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Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future.  We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…

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As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day.  As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…

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