Content Marketing

5 rules for online Customer Engagement Marketing

Customer Engagement Marketing

As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day.  As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…

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Introducing your Ideal Client

Ideal Client

We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley.  We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…

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The image is king; a guide to using images in business blogs

We are delighted to welcome our guest blogger and professional photographer, Jodie Humphries to explain why images are so important in your business blog and share her top tips.  Here is what Jodie had to say: You might have heard the saying ‘content is King’, but as professional photographer and blogger, I would go one…

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The pitfalls of blog writing – 8 things to avoid

Blog writing

In today’s digital world, there is no question that blog writing has become an everyday part of your marketing mix for any small business.  Not only will it help you improve the SEO on your website; but more importantly a blog enables you to share your opinions or debate a news item with your ideal…

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PR tips for small businesses

PR tips for small businesses

We are delighted to invite Claire Winter from “Making Words Come Alive” to share her best PR tips for small businesses.  Claire, a former journalist for 20yrs and editor of “Thames Valley East Families Magazine” for 8yrs is perfectly placed to guide us.  Here is what Claire had to say: Reaching out to the press…

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9 Essential Small Business 2018 Marketing Trends!

January is without doubt a time for new beginnings, thinking about what you would like to achieve in the year ahead; but also a time for reflection, thinking about how your business performed in 2017.  Understanding what small business 2018 marketing trends are coming up and how they may influence your business will be really…

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