Is it time for a Marketing Strategy Review?

I can’t quite believe we are already in June – it feels like only yesterday that 2022 was lying ahead of us and we were discussing putting together a marketing strategy for the year ahead. Whilst summer is here at long last and post-lockdown life has returned to somewhat normal (with a few bumps along…

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Mental Wellbeing for Small Business Owners

09-15 May is Mental Health Awareness Week in the UK, and this year, the campaign theme is all around loneliness.  Given experiences over the last few years, this theme feels really relevant and this week is a great opportunity to raise awareness of the importance of mental wellbeing.  There are lots of articles written about mental…

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What is branding?

Branding is at the heart of all businesses and for a small business owner it is no different. This month we have a great guest blog from Helen Kirkby from HK Graphics to explain more. Your brand is how you appear to your customers, it should underpin trust and create loyalty with your chosen target…

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Celebrating RIMU Marketing’s 8th birthday!

A year of reflection! What a few year’s it has been!  The challenges, constant twists and turns have been tremendous, yet at the same time there have been some truly inspiring stories out there.   This April, we are celebrating RIMU Marketing’s 8th business birthday – I am not entirely sure how that happened!  Like many, this year I…

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Easter Email Marketing Campaign Ideas and Best Practice

In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…

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What is sustainable marketing?

Sustainable marketing, is a term which I believe is going to be used more often over the next year or so. The COP summit in Glasgow in November 2021, has certainly raised awareness of the environment and what needs to change. Driven by the consumer demand and legislation, businesses are going to need to change…

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