Easter Email Marketing Campaign Ideas and Best Practice

In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…

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Local marketing – Advantage Card

Do you invest in local marketing? For many small business owners, this can be a key marketing channel and focus. There are some fabulous opportunities to help you build a community of supporters in your local area, particularly if you live in the Royal Borough of Windsor and Maidenhead! This month we are delighted to…

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Email marketing – a guide for small businesses

I recently had an interesting conversation with a small business owner, who did not want to bother with email marketing and did not understand the value. It was an interesting view and one that confused me slightly. Email marketing for small businesses is like a gift and in our “Email marketing – a guide for…

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Six Valentine’s Day Marketing Ideas

As Valentine’s Day approaches many product based businesses will be thinking about their marketing campaigns. Whilst this year is undoubtably different, we wanted to share with our our six valentine’s day marketing ideas. Before you make a start, it is wise to consider what you are trying to achieve with your campaign? Define what success…

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Small Business Tips – 8 ways to repurpose blog content

We talk about it a lot, but in today’s digital world, content has become the foundation of marketing. With small business owners focusing on their business, they do and not necessarily have lots of time to spend on marketing, it makes sense to try to make the most out of what content you create. One…

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Content Ideas for Small Businesses

A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

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