A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

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As a small business owner email marketing is a gift.  You can speak directly to your audience, you have control of the data (as long as you adhere to GDPR regulations) and you have space to start the conversation.  Done in the right way it can help to not only continue the conversation with your clients, retaining…

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We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley.  We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…

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In today’s digital world we are bombarded by emails.  In fact the Radicati Group in February 2017 estimated the number of email accounts worldwide was 3.7 billion and projected that the number of emails sent per day would average a staggering 269 billion. Either way you look at this, there are a lot of emails being…

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The impact of GDPR for small businesses is definitely this year’s hot topic as there seems to still be confusion over what action is required and the impact it will have. The general principle behind the regulation of giving people back ownership and responsibility for their data makes sense, I think we would all welcome…

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