Email marketing – a guide for small businesses

I recently had an interesting conversation with a small business owner, who did not want to bother with email marketing and did not understand the value. It was an interesting view and one that confused me slightly. Email marketing for small businesses is like a gift and in our “Email marketing – a guide for…

Read More

Six Valentine’s Day Marketing Ideas

As Valentine’s Day approaches many product based businesses will be thinking about their marketing campaigns. Whilst this year is undoubtably different, we wanted to share with our our six valentine’s day marketing ideas. Before you make a start, it is wise to consider what you are trying to achieve with your campaign? Define what success…

Read More

Small Business Tips – 8 ways to repurpose blog content

We talk about it a lot, but in today’s digital world, content has become the foundation of marketing. With small business owners focusing on their business, they do and not necessarily have lots of time to spend on marketing, it makes sense to try to make the most out of what content you create. One…

Read More

Content Ideas for Small Businesses

A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

Read More

6 tips on how to write successful email subject lines

As a small business owner email marketing is a gift.  You can speak directly to your audience, you have control of the data (as long as you adhere to GDPR regulations) and you have space to start the conversation.  Done in the right way it can help to not only continue the conversation with your clients, retaining…

Read More