Marketing Strategy
5 Steps To Reset Your Marketing Strategy This Autumn
September always has that back to school feeling and a sense of new beginnings. As we return from our summer adventures, refreshed, it feels like the right time to re-focus on our small businesses with renewed energy. This year with the media talking about the impact of an economic downturn it feels like now, more…
Read MoreBoutique Hotel Marketing Strategies to Drive Revenue
This is the first in our blog series where we plan to share marketing tips with a particular industry or sector in mind. The first focus is on boutique hotel marketing strategies, which include self-catering accommodation, glamping sites and small guest houses. The hotel and accommodation sector has changed hugely over recent years with the…
Read More6 ways to streamline your small business marketing
This month, 15-21 May, is Mental Health Awareness Week, and this year the focus is on anxiety. Anxiety is a normal emotion which can sometimes spiral out of control. Many things can trigger anxiety, perhaps in response to a change in circumstances at home, such as having a baby, setting up a small business or…
Read MoreWhat is customer retention marketing?
We have started to work on our 2023 marketing plans with many of our clients this month. As part of these discussions there seems to have been a reoccurring theme around how they engage with their current clients, it got me thinking. Our conversations reminded me that this area of marketing (customer retention) really is…
Read More2023 Content Planning
I cannot believe that we are already starting to think about 2023 content planning, but it is a topic which has cropped in conversation with my clients over the last few weeks. With just 75 days until Christmas (at time of writing), it might seem a little early to start planning for 2023, but there…
Read MoreKick start your Q4 marketing mindset
As the kids return to school, this time of year has a sense of new beginnings and fresh starts. In our latest blog we wanted to consider how our marketing mindset will influence our successes as we approach the final quarter. We often talk about marketing strategy as it is such a key part of successful marketing,…
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