Marketing Strategy

Rimu Marketing’s 12 Days of Christmas . . .

Image - 12 days of Christmas

This time of year is a busy one with retail shops trying very hard to attract your attention with their creative and festive marketing campaigns.  With shoppers spending in excess of £2m in the UK for many businesses it will be the difference between a profitable end of year and not.   The retail audience…

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Money Talks – How to interpret your marketing metrics

Guest Blog by Michelle Quickfall – Freelance Marketing Consultant We know when our clients decide to invest their hard earned money, they usually wish to understand ‘What return will I get?’ and investing in your business is no different. However, the fundamental question can sometimes be lost in business, marketing or accounting jargon and as…

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Client Case Study: Guardian Technologies

Client Case Study: Guardian Technologies

At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors. We wanted to share a recent client case study to illustrate some of the projects we have worked on recently with one of our clients, Guardian Technologies.  We have worked with Guardian Technologies for about 18-months and…

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The power of Radio Marketing!

Radio Marketing

On Friday 6 April I was delighted to join Melissa Gale on the Marlow FM Biz Buzz programme. This got me thinking, about the future of more traditional forms of media such as press advertising, TV, radio and outdoor eg: billboards and bus stops, etc.  When I first qualified with the CIM on my marketing…

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Understanding your marketing plan!

January is the perfect time to review your business performance and think about what you would like to achieve in 2018.  There are a couple of key tools that we would like to look at to help you achieve this, your marketing strategy and marketing plan.  So how does your marketing strategy and plan work…

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