A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

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As a small business owner email marketing is a gift.  You can speak directly to your audience, you have control of the data (as long as you adhere to GDPR regulations) and you have space to start the conversation.  Done in the right way it can help to not only continue the conversation with your clients, retaining…

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“How do I find new clients?” or “How do I find more customers?” Is a conversation I have with many of my clients and is often quite a big driver for them to seek marketing support. With so many choices and options out there these days – how do you know where to focus your…

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When I meet with a new client and we start to talk about their marketing needs and the journey they wish to take, we start with a marketing strategy. Part of our marketing strategy discussions is around defining the long term vision for the business. In our latest blog we explore “What is a vision…

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