Happy new year! I think we can say that, although without a doubt this year will continue to present some challenges. It is however, still as important as ever to continue to talk about your small business, but be sensitive to the ever changing landscape. At this time of year, everyone is normally talking about…

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There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…

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I love September. It always has that back to school feeling and the idea of a fresh start. A perfect time to refocus, reset and review what area of small business growth you need to work on. Is it too early to talk about Christmas? Generally, planning at this time of year does include thinking…

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A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

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As a small business owner email marketing is a gift.  You can speak directly to your audience, you have control of the data (as long as you adhere to GDPR regulations) and you have space to start the conversation.  Done in the right way it can help to not only continue the conversation with your clients, retaining…

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