Marketing Strategy

Why client testimonials & reviews help to build brand trust.

Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…

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What’s the point of a Small Business Marketing Plan?

By Christina Haigh, Freelance Marketing Consultant When we meet with small business owners there are often two key questions which are often asked. The first question is, do I need a small business marketing plan? Isn’t that something that only large organisations can afford. The answer to the first question is, no all businesses should…

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Getting the most out of your Event Marketing

We are delighted to welcome our new team member Christina Haigh.  In her first blog for us she explains why we should be considering event marketing into the mix as a way to connect with our target audience.  Here is what she had to say: With smartphones, tablets in regular use and WIFI in every…

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Introducing your Ideal Client

We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley.  We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…

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