Small Business Guidance

6 tips to help write your content marketing plan

Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future.  We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…

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Day in the life of a Marketing Consultant

As a small business entrepreneur you know you need some marketing help to grow your business, but you are not sure where to start. Someone recommends that you get in touch with a marketing consultant.  But you are not sure what they do? or How might they be able to help you? Will they help you…

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How to keep up with changing small business trends

The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…

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5 rules for online Customer Engagement Marketing

As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day.  As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…

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Marketing ideas for hotels

There are many different types of hotels, either individual or as part of a group, located across the world all catering to different needs, budgets and locations. As a hotel owner one of the biggest challenges you will face is to fill and maximise on capacity of your hotel on a Sunday evening/ low demand…

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