In the hustle and bustle of wrapping up for 2019 it took me by surprise the first time someone referenced 2020 as ‘the new decade’.  It made me stop and think, I am not sure why, it is only another year, but somehow a new decade seemed to magnify the idea that we take stock and…

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Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…

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As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day.  As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…

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