Digital Marketing
2023 Content Planning
I cannot believe that we are already starting to think about 2023 content planning, but it is a topic which has cropped in conversation with my clients over the last few weeks. With just 75 days until Christmas (at time of writing), it might seem a little early to start planning for 2023, but there…
Read More2022 Small Business Marketing Trends
I don’t know about you but 2021 seems to have gone by in a flash. It’s only when we look back at our ‘Small Business 2021 Marketing Trends’ that I’ve realised how much and yet how little has changed. With the return to the workplace for many in the latter part of the year, more…
Read More2021 A year in review
In many ways 2021 has continued to see the challenges experienced in 2020. There were certainly some positive signs that the economy started to grow, but without a doubt there was still the underlying impact from the pandemic, alongside some inspirational small business stories of resilience. On a macro level we have started to see…
Read MoreBuilding business relationships – do you have a networking strategy?
“It’s not what you know but who you know . . . .” Even in today’s digital world, this phrase is still so true! For many small business owners, networking alongside other marketing tools such as social media, email marketing and writing a blog are key parts in building and growing their business. Building a network…
Read More5 multi lingual marketing tips
I have always loved languages. At school I studied French, went to live in Montpellier and married a Spaniard. I love different food, cultures and people and speaking their language is like having the key to unlock such amazing conversations and experiences. It is easy to assume that English is the primary language on the…
Read More8 best small business content marketing tips
Today’s digital marketing world is all about content. Sharing content. Sharing wisdom and knowledge of your chosen industry or business. Before we get into thinking about our small business content marketing tips, to help drive engagement, leads and ultimately sales, let’s think about what we mean by content marketing. Oxford Languages define content marketing as:…
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