Why even small businesses need public relations

This month, we were delighted that PR guru Fiona Johnson has agreed to write a guest blog for us. Fiona is a seasoned PR Specialist who has shared below her wisdom with the small business owner in mind: Think Public Relations is only for large corporates?  Think again. PR controls the public face of your business,…

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Six Valentine’s Day Marketing Ideas

As Valentine’s Day approaches many product based businesses will be thinking about their marketing campaigns. Whilst this year is undoubtably different, we wanted to share with our our six valentine’s day marketing ideas. Before you make a start, it is wise to consider what you are trying to achieve with your campaign? Define what success…

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Small Business Tips – 8 ways to repurpose blog content

We talk about it a lot, but in today’s digital world, content has become the foundation of marketing. With small business owners focusing on their business, they do and not necessarily have lots of time to spend on marketing, it makes sense to try to make the most out of what content you create. One…

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Choosing the right social media platform for your business

In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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How to build your social media strategy

There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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10 tips on how to grow your Instagram following

This month we are focusing on social media and sharing some hints and tips to help you grow your following. With this in mind I am delighted that Alanah Light, founder of Light Social has agreed to share her words of wisdom, on how to grow your Instagram following, here is what she had to…

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