This month we are focusing on social media and sharing some hints and tips to help you grow your following. With this in mind I am delighted that Alanah Light, founder of Light Social has agreed to share her words of wisdom, on how to grow your Instagram following, here is what she had to…

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Guest blog post by Polly Reed In the ever-changing world of social media, it can feel like changes happen overnight that can be easily missed. Keeping up-to-date with the new tools and social media updates across the platforms is essential for making the most of them for your small business. In this week’s guest blog,…

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Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future.  We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…

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Social media is without a doubt a key part of any small business’ marketing mix in today’s digital world.  Keeping on top of your social media engagement can be challenge, without it taking up a huge amount of time.  Social media scheduling tools are a great way to help small business owners to be more time…

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It is without question that Facebook is a key tool for many small businesses, with over 80m SME businesess currently using the social media network giant, it must be working. But, things are changing. Throughout 2018 we have seen Facebook hit the news more frequently with concerns over the way they handle their client data…

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January is without doubt a time for new beginnings, thinking about what you would like to achieve in the year ahead; but also a time for reflection, thinking about how your business performed in 2017.  Understanding what small business 2018 marketing trends are coming up and how they may influence your business will be really…

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