Customer Loyalty

5 rules for online Customer Engagement Marketing

As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day.  As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…

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How important is customer loyalty for a small business?

I recently had an interesting experience when renewing my home insurance.  Now like many I watch the programmes on television which advise you to shop around and over the last few years I had been lazy.  Being busy running a business and home I had not taken the time to review my home insurance.  Well…

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