Customer Loyalty
What is customer retention marketing?
We have started to work on our 2023 marketing plans with many of our clients this month. As part of these discussions there seems to have been a reoccurring theme around how they engage with their current clients, it got me thinking. Our conversations reminded me that this area of marketing (customer retention) really is…
Read MoreEmail marketing – a guide for small businesses
I recently had an interesting conversation with a small business owner, who did not want to bother with email marketing and did not understand the value. It was an interesting view and one that confused me slightly. Email marketing for small businesses is like a gift and in our “Email marketing – a guide for…
Read MoreGDPR – 2 years on!
Its nearly 2 years ago since the new GDPR regulations came into force on 25th May 2018. We were delighted that Louise Hickman from Trusted Compliance Solutions was able to update us on where we have got to and how things have changed over the last 2 years – thank you Louise for the guest…
Read MoreBuild a customer loyalty programme for your small business
It is often cited that to acquire new customers it can be as much as 10 times more expensive vs engaging with your existing customers. So with this in mind it is important to consider, as a small business owner or start-up, how to focus on keeping your existing clients happy and reward them. Of course it…
Read More5 rules for online Customer Engagement Marketing
As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day. As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…
Read MoreHow important is customer loyalty for a small business?
I recently had an interesting experience when renewing my home insurance. Now like many I watch the programmes on television which advise you to shop around and over the last few years I had been lazy. Being busy running a business and home I had not taken the time to review my home insurance. Well…
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