Customer Retention
What Is Direct Marketing?
In May we mark Mental Health Awareness month (w/c 13 May), one of the key dates in the wellbeing calendar. I note this because there is increasing pressure on many to do more, with less time and less resources, the marketing industry is also feeling this pressure. It is important to continually focus on self-care,…
Read MoreBoutique Hotel Marketing Strategies To Drive Revenue
This is the first in our blog series where we plan to share marketing tips with a particular industry or sector in mind. The first focus is on boutique hotel marketing strategies, which include self-catering accommodation, glamping sites and small guest houses. The hotel and accommodation sector has changed hugely over recent years with the…
Read More6 Small Business Marketing Ideas on a Budget
We recently conducted some research amongst small business owners to discover what they thought their biggest marketing challenge was in 2023. It is something we do every year as a way of keeping connected to our clients and a wider audience, the results were insightful and will help shape some of the content that I plan…
Read More2023 Small Business Marketing Trends
As life begins to return to normal, post the festive season, there is an air of reflection, planning and positivity. At this time of year, it feels like a fresh start, a new beginning and a time to reflect on what to continue doing or do differently. My year kicked off with an online networking…
Read MoreWhat is customer retention marketing?
We have started to work on our 2023 marketing plans with many of our clients this month. As part of these discussions there seems to have been a reoccurring theme around how they engage with their current clients, it got me thinking. Our conversations reminded me that this area of marketing (customer retention) really is…
Read MoreEaster Email Marketing Campaign Ideas and Best Practice
In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…
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