11 Reasons Your Small Service-Based Business Needs a CRM

We were delighted to invite Julia Blake from Blake Consultants to talk to us about CRM systems, explaining what they are and why we need one, regardless of our business size. Here is what Julia had to say: There’s an old-fashioned perception that Customer Relationship Management Systems (CRMs) are digital behemoths for huge organisations, requiring massive…

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Where can I find my target audience?

This time of year, is a great time of year to review your business performance and dust off the marketing strategy you wrote back in January, to see if you are on track or need to make some changes. Two things which underpins all good marketing activity is to understand your target audience and “Where…

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Build a customer loyalty programme for your small business

It is often cited that to acquire new customers it can be as much as 10 times more expensive vs engaging with your existing customers.  So with this in mind it is important to consider, as a small business owner or start-up, how to focus on keeping your existing clients happy and reward them.  Of course it…

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Why client testimonials & reviews help to build brand trust.

Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…

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5 rules for online Customer Engagement Marketing

As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day.  As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…

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Customer Retention Case Study: Sainsbury’s

Is customer retention a thing of the past?  More and more, larger businesses seem to be taking the opportunity to increase existing clients prices year on year, assuming that they will not take time out of their busy schedules to review household outgoings such as: home insurance premiums or the cost of household fuel.  There…

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