Marketing Strategy
Kick start your Q4 marketing mindset
As the kids return to school, this time of year has a sense of new beginnings and fresh starts. In our latest blog we wanted to consider how our marketing mindset will influence our successes as we approach the final quarter. We often talk about marketing strategy as it is such a key part of successful marketing,…
Read MoreIs it time for a Marketing Strategy Review?
I can’t quite believe we are already in June – it feels like only yesterday that 2022 was lying ahead of us and we were discussing putting together a marketing strategy for the year ahead. Whilst summer is here at long last and post-lockdown life has returned to somewhat normal (with a few bumps along…
Read More7 key marketing campaign metrics for 2022
January is typically a time of year where we focus on the idea of a fresh start and a new beginning. I have received many emails over the last week offering me support on planning, goal setting and holding me accountable for my achievements in the year ahead. But before we start to set our…
Read More2022 Small Business Marketing Trends
I don’t know about you but 2021 seems to have gone by in a flash. It’s only when we look back at our ‘Small Business 2021 Marketing Trends’ that I’ve realised how much and yet how little has changed. With the return to the workplace for many in the latter part of the year, more…
Read MoreBack to school – focusing on Q4 marketing planning
September always feels like a new, fresh start to me. I think that even now, I still remember that back to school feeling, I loved the feeling of freshness and excitement of choosing a new pencil case, notebooks and pens! Now is the perfect time to start to focus on your Q4 marketing planning, to put…
Read MoreWhere can I find my target audience?
This time of year, is a great time of year to review your business performance and dust off the marketing strategy you wrote back in January, to see if you are on track or need to make some changes. Two things which underpins all good marketing activity is to understand your target audience and “Where…
Read More