Marketing Strategy
Back to school – focusing on Q4 marketing planning
September always feels like a new, fresh start to me. I think that even now, I still remember that back to school feeling, I loved the feeling of freshness and excitement of choosing a new pencil case, notebooks and pens! Now is the perfect time to start to focus on your Q4 marketing planning, to put…
Read MoreWhere can I find my target audience?
This time of year, is a great time of year to review your business performance and dust off the marketing strategy you wrote back in January, to see if you are on track or need to make some changes. Two things which underpins all good marketing activity is to understand your target audience and “Where…
Read MoreBuilding business relationships – do you have a networking strategy?
“It’s not what you know but who you know . . . .” Even in today’s digital world, this phrase is still so true! For many small business owners, networking alongside other marketing tools such as social media, email marketing and writing a blog are key parts in building and growing their business. Building a network…
Read MoreCelebrating RIMU Marketing’s 7th birthday!
6 things to consider when setting up a small business This month RIMU Marketing celebrates its 7th business birthday. The time has flown by and I consider myself very fortunate to have had the privilege to work with some inspirational small business owners along the way. I love working with the creative, media, charity, sports,…
Read MoreLockdown Lessons: 7 Small Business Marketing Ideas
The last year has been tough. As we approach the anniversary of when the UK first went into lockdown, there is a feeling of positivity out there. With the announcements of the four steps that will take us out of lock down, there is hope that things this time will be different. As we also…
Read MoreSmall Business Tips – 8 ways to repurpose blog content
We talk about it a lot, but in today’s digital world, content has become the foundation of marketing. With small business owners focusing on their business, they do and not necessarily have lots of time to spend on marketing, it makes sense to try to make the most out of what content you create. One…
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