2022 – A marketing year in review
As I look out of my window this morning, we have snow! I love the snow and it always causes great excitement in our house. As we start to slow down in preparation for the festive season, it is a good time to reflect on the year just past before turning our attention to the new year…
Read More
What is customer retention marketing?
We have started to work on our 2023 marketing plans with many of our clients this month. As part of these discussions there seems to have been a reoccurring theme around how they engage with their current clients, it got me thinking. Our conversations reminded me that this area of marketing (customer retention) really is…
Read More
2023 Content Planning
I cannot believe that we are already starting to think about 2023 content planning, but it is a topic which has cropped in conversation with my clients over the last few weeks. With just 75 days until Christmas (at time of writing), it might seem a little early to start planning for 2023, but there…
Read More
Kick start your Q4 marketing mindset
As the kids return to school, this time of year has a sense of new beginnings and fresh starts. In our latest blog we wanted to consider how our marketing mindset will influence our successes as we approach the final quarter. We often talk about marketing strategy as it is such a key part of successful marketing,…
Read More
4 Social media updates to keep an eye on 
The world of social media is forever changing. With new platforms popping up, app updates and ever-changing trends, as a small business owner, keeping up with the social media changes can be hard, but important to keep an eye on. Whilst it can be tempting to spread your marketing efforts far and wide across all…
Read More
Is it time for a Marketing Strategy Review?
I can’t quite believe we are already in June – it feels like only yesterday that 2022 was lying ahead of us and we were discussing putting together a marketing strategy for the year ahead. Whilst summer is here at long last and post-lockdown life has returned to somewhat normal (with a few bumps along…
Read More