Brand
Direct marketing – is it dead in a digital world?
This is an interesting question and a conversation I often have with my clients. Is direct marketing still a valid route to market? What results could you expect? I would argue yes. In a digital age where we find ourselves bombarded with messages on a daily basis via email, ads and our social media channels,…
Read MoreWhat is your vision statement and why do you need one?
When I meet with a new client and we start to talk about their marketing needs and the journey they wish to take, we start with a marketing strategy. Part of our marketing strategy discussions is around defining the long term vision for the business. In our latest blog we explore “What is a vision…
Read More7 reasons your business is failing to attract new customers
January is a really good time of year to take stock for any small business owner. We naturally in our down times think about what makes us happy and where we want to focus our energies as we move forward. This mindset is magnified when we add into the mix new years resolutions and that…
Read MoreWhy client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
Read MoreGetting the most out of your Event Marketing
We are delighted to welcome our new team member Christina Haigh. In her first blog for us she explains why we should be considering event marketing into the mix as a way to connect with our target audience. Here is what she had to say: With smartphones, tablets in regular use and WIFI in every…
Read MoreIntroducing your Ideal Client
We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley. We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…
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