Marketing Resources
Easter Email Marketing Campaign Ideas and Best Practice
In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…
Read MoreWhat is sustainable marketing?
Sustainable marketing, is a term which I believe is going to be used more often over the next year or so. The COP summit in Glasgow in November 2021, has certainly raised awareness of the environment and what needs to change. Driven by the consumer demand and legislation, businesses are going to need to change…
Read More7 key marketing campaign metrics for 2022
January is typically a time of year where we focus on the idea of a fresh start and a new beginning. I have received many emails over the last week offering me support on planning, goal setting and holding me accountable for my achievements in the year ahead. But before we start to set our…
Read More2022 Small Business Marketing Trends
I don’t know about you but 2021 seems to have gone by in a flash. It’s only when we look back at our ‘Small Business 2021 Marketing Trends’ that I’ve realised how much and yet how little has changed. With the return to the workplace for many in the latter part of the year, more…
Read MoreWhy festive marketing campaigns could help your small business
It is that time of year! At time of writing, there were just 58 days left until Christmas – Arrrrah! For those planners amongst you I hear a cry of panic and those who like shopping last minute on Christmas Eve, a sigh of relief! From recent discussions with some of my clients they often…
Read MoreWhere can I find my target audience?
This time of year, is a great time of year to review your business performance and dust off the marketing strategy you wrote back in January, to see if you are on track or need to make some changes. Two things which underpins all good marketing activity is to understand your target audience and “Where…
Read More