Choosing the right social media platform for your business

In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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How to build your social media strategy

There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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The Dark Art of SEO

What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, this means working to ensure that your website, content and profile are highly ranked on search engines such as Bing, Yahoo, and most importantly, our dark overlord, Google.  Some social media sites such as YouTube and Instagram have similar algorithms and might well…

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Client Case Study: British Fascia Symposium 2020

At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors.  We wanted to share a recent Client Case Study: British Fascia Symposium 2020, illustrating not only the type of marketing support we can offer our clients, but in this instance a very special example of how a business…

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Marketing Glossary – for small business owners

When I start to work with a new client, I am passionate about how we promote their business and lots of ideas get generated. Often in my enthusiasm I start to use lots of marketing jargon. One thing I often say to my clients is, please stop me if I use terms that don’t make…

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Content Ideas for Small Businesses

A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…

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