The corporate marketing world is very different to that of a small business, as you would expect. However, there are huge learnings that we can take from our experiences within the corporate sector. Over the last three years or so, I have through necessity, embarked upon a journey of discovering some great and I am really pleased to share some of the useful marketing resources I have found for small businesses, which often are free of charge or available at a small price.
I hope that they will be helpful in moving your business forward. Below there is a quick summary of some tools to help you deploy engaging email campaigns, build interesting creative and source great content.
Let me know what you think and if you would add any other tools to the mix!
If you would like to design some leaflets or social media assets then try Canva, a very simple and easy to use design tool. To find out more visit: www.canva.com
Chartered Institute of Marketing (CIM)
The worlds leading professional Marketing body. Offering a wealth of information and marketing resources. To find out what is hot and what is not in the world of marketing check out the CIM website at: www.cim.co.uk
Content Marketing Institute
If you are stuck on what to write about in your marketing activity and campaigns then why not check out the Content Marketing Institute. To help fuel your inspiration why not check out the website at: www.contentmarketinginstitute.com
Founded in 1990 this is a great place to discover what’s going on in the local area, find great local businesses and see interesting content. Covering the East of the Thames Valley including Maidenhead, Windsor, Cookham, etc. To find out more visit: www.familiesonline.co.uk
It is key that if you use images for your marketing you have the right to use them. Getty images are one of the worlds largest image bank. To find out more visit: www.gettyimages.co.uk
If you are looking for a great tool to help schedule your social media, then look no further than Hootsuite. It is really simple to use and will integrate across most of your social media channels. To find out more visit: www.hootsuite.com
Mail Chimp is a really easy to use tool to help you manage your client data and distribute your monthly emails, free for those with up to 2,000 subscribers. To find out more visit: www.mailchimp.co.uk
Is a great, easy to use tool that will help you to gain insight into your customers. There are some limitations as to how you can design your survey with the free version but an easy tool to use. To find out more visit: www.surveymonkey.net
Do get in touch if I can help with training or getting you set up on some of these great marketing resources for small businesses.