What is a Marketing Strategy?
When I start to work with a new client, regardless of size, a key start point is to help them build their Marketing Strategy. I often get asked what is that and why do I need one? Well, your Marketing Strategy is the thinking behind any of your marketing activity. It is the long term…
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Partnership Marketing for a small business
There are so many major sporting events taking place this summer eg: the Invictus Games (Orlando 8-12 May); EUFA Euro 2016 (10 June – 10 July) and of course Rio Olympics (5-21 August) to name but a few, it seemed to make sense to look at Sponsorship and Partnership Marketing. Please read on to see…
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Celebrating Rimu Marketing's 2nd Birthday!
I can’t believe that it is Rimu Marketing’s 2nd Birthday! I have learnt so much along the way and had the pleasure to meet with so many amazing and fantastic inspirational businesses, this got me thinking. When I was trying to decide what I would do to celebrate 2 yrs of Rimu Marketing I…
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How to create great Content Ideas
Content is King. For a while now in the marketing industry this has definitely been a buzz word and as we saw in our 2016 Marketing Trends – Part 2 blog this is something that will continue for the foreseeable future. Content Ideas generation is at the heart of marketing in today’s world and especially so…
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2016 Marketing Trends – Part 2
There seems to be so much going on this year that we have decided to split out the blog looking at 2016 Marketing Trends, this is part 2. If you’ve read part one of this blog, you will have already learnt about video and email trends, but if you haven’t, it’s here. This week,…
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Could co-working be the answer to working home alone?
When I started Rimu Marketing, 2yrs ago, I was amazed, delighted and surprised to find a whole new world out there. There are hundreds of passionate and inspirational small businesses in Berkshire all making a living from working independently, rather than within large corporations. More often than not there is a trigger and a reason…
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