What is so important about small business branding?
So, lets start at the beginning, what is branding? And as a small business why do you need it? Simply branding can be defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” Source: Entrepreneur. Effective branding will enable you to differentiate yourself from…
Read MoreDriving your Small Business
When you run your own small business, getting back to into the working spirit after the summer holidays can be tough, whether you have been off with the family or continuing to work. Some how the long, lazy, warm summer evenings seem to absorb all of our energies. Without a manager setting you targets and…
Read MoreMarketing tips to retain business over the Summer!
When you’re running a small or medium sized business we all need some down time, what better time to take a break than over the summer? More often than not so are our clients. It pays to plan ahead and put measures in place to keep things ticking over while you take a summer break.…
Read MoreWhat is a Marketing Strategy?
When I start to work with a new client, regardless of size, a key start point is to help them build their Marketing Strategy. I often get asked what is that and why do I need one? Well, your Marketing Strategy is the thinking behind any of your marketing activity. It is the long term…
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