Marketing Glossary – for small business owners

When I start to work with a new client, I am passionate about how we promote their business and lots of ideas get generated. Often in my enthusiasm I start to use lots of marketing jargon. One thing I often say to my clients is, please stop me if I use terms that don’t make…

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Client Case Study: Lunchbox Doctor

At Rimu Marketing we enjoy working with a broad range of inspirational small businesses to help them establish a good solid marketing platform, from which to drive their business forward. We work across a diverse range of sectors including nutritionists, food businesses, farm shops, cafes and restaurants.   With this in mind we wanted to share…

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What’s the point of a Small Business Marketing Plan?

By Christina Haigh, Freelance Marketing Consultant When we meet with small business owners there are often two key questions which are often asked. The first question is, do I need a small business marketing plan? Isn’t that something that only large organisations can afford. The answer to the first question is, no all businesses should…

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Email Marketing Case Study – with PayPal

In this blog, we will be looking at an email marketing case study focusing on a campaign from PayPal, looking at why it creates engagement with their audience and how you, as a small business owner, can harness these tips and tricks for your own benefit. While there are many brands that stand out for…

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How could PR help get your business on track for 2015!

It is that time of year where you start to think about the successes you have had over the year and what happens in 2015. Whilst there is lots of focus on social media, content generation and digital marketing, PR is definitely one of the key traditional marketing tools key tools to help promote your…

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