Using digital channels to help drive Effective Leadership

Effective leadership is about building relationships, sharing your purpose with others and achieving a defined goal. Leaders inspire, develop and attract the best talent and set the business vision whilst interacting with others.  The digital world has changed the way we build relationships and engage with our teams or customers, bringing challenges and new possibilities with it, effecting all leaders in an exponential manner.  Managing these channels effectively is becoming an increasingly important skill that every leader needs to master.

Charlene Li, a world class author and researcher, identified that engaging others in the digital world is about:

  1. Understanding how frequently your messages need to be deployed to build meaningful connections.
  2. Understanding what the best way is to engage with others through the diverse digital channels available. Is it event-based? Triggered participation?  Building a reputation for your brand? or about personal engagement with individuals or communities?
  3. Cultivating followers, by understanding what kind of relationship you would like to have with them.
  4. And finally, about applying best practices in your communications, for example, setting clear expectations and establishing guidelines on what to communicate and when.

Companies need different points of view to innovate and make informed business decisions, for this reason, it is essential to build connections with others, encouraging them to follow you but also listen and hear what they have to say.

Finally, engagement also means sharing what you care about. It is important that people get to know you not just as a leader but as an individual.

With the above in mind we are delighted to launch our NEW “Digital Footprint Workshop“.  Our new, dynamic and interactive 4-hour workshop for the small/ medium sized business, will be run by our specialist team of brand, digital and HR consultants.  We will share our combined HR and marketing expertise to show your teams how to make the best digital impression both for an organisation and their individual employees.

To find out more, please CLICK HERE and to get in touch.



Sophie Comas

A highly successful self-motivated and results driven, senior marketing professional. My passion lies within developing and delivering marketing solutions which make a difference in today's complex digital market place. A marketeer with a strong academic background and broad ranging level of experience working with small businesses and in the travel and hospitality sector, across the Thames Valley, I love a challenge!

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