The art of colour psychology

This month we are delighted to invite Alison Joshi from “JWJ Design” to explain a little more about the art of colour psychology. Alison is a brilliant graphic designer who works with small business owners to help them set up and establish their brand logo and identity. Here is what she had to say about…

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Client Case Study: Watto’sWords

At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors on a variety of projects.  We are delighted that Andrew from Watto’sWord has agreed to star in our most recent case study, to discover more please read on. About the Business: Andrew the voice behind Watto’s Words…

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Customer Retention Case Study: Sainsbury’s

Is customer retention a thing of the past?  More and more, larger businesses seem to be taking the opportunity to increase existing clients prices year on year, assuming that they will not take time out of their busy schedules to review household outgoings such as: home insurance premiums or the cost of household fuel.  There…

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What is so important about small business branding?

So, lets start at the beginning, what is branding?  And as a small business why do you need it?  Simply branding can be defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” Source: Entrepreneur.  Effective branding will enable you to differentiate yourself from…

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