7 key marketing campaign metrics for 2022
January is typically a time of year where we focus on the idea of a fresh start and a new beginning. I have received many emails over the last week offering me support on planning, goal setting and holding me accountable for my achievements in the year ahead. But before we start to set our…
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2022 Small Business Marketing Trends
I don’t know about you but 2021 seems to have gone by in a flash. It’s only when we look back at our ‘Small Business 2021 Marketing Trends’ that I’ve realised how much and yet how little has changed. With the return to the workplace for many in the latter part of the year, more…
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2021 A year in review
In many ways 2021 has continued to see the challenges experienced in 2020. There were certainly some positive signs that the economy started to grow, but without a doubt there was still the underlying impact from the pandemic, alongside some inspirational small business stories of resilience. On a macro level we have started to see…
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Why festive marketing campaigns could help your small business
It is that time of year! At time of writing, there were just 58 days left until Christmas – Arrrrah! For those planners amongst you I hear a cry of panic and those who like shopping last minute on Christmas Eve, a sigh of relief! From recent discussions with some of my clients they often…
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Why even small businesses need public relations
This month, we were delighted that PR guru Fiona Johnson has agreed to write a guest blog for us. Fiona is a seasoned PR Specialist who has shared below her wisdom with the small business owner in mind: Think Public Relations is only for large corporates? Think again. PR controls the public face of your business,…
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How will hybrid working effect marketers?
This week has been an exciting one. On Wednesday I launched my first every radio show on River Radio, a Marlow based station which covers the Thames Valley. For those who follow me, you will know that I love radio and consider it an important part of the marketing mix for businesses of any size.…
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