Is your small business beach ready?

The summer holidays are pretty much upon us, whether you are trying to juggle family commitments over the next 6-weeks or if you are just trying to work around your client’s reduced time in the office, demand for your product or services may slow down.  I get asked quite a lot how as a small business they can keep going over the summer or when you are taking some down time.

An estimated 42% of the population will take a holiday this year according to the ABTA Holiday Habits Report 2017 and many of these will take their holiday over the summer months.  Fortunately there are some great free tools out there to help you keep your business going, we wanted to share our top tips with you:

1. Plan, plan and plan:

As you will know from our past blogs and discussions we are big advocates of having a plan and this is no different over the potentially quieter summer months.  Understand your small business trends, for some small businesses summer will be their busiest time but for others things will quieten off.  Be clear on what you are going to do and when, try to pre-prepare activity not just from your business perspective but also if you are trying to juggle childcare.  If you are experiencing a quieter time why not use the time to have a clear out or plan and prep for September?

2. Be realistic about what you can achieve:

Once you have your plan, be clear on what you can achieve over the summer.  Why not introduce flexible working hours or block out time in your diary as you need to.  Plan to do less as your clients may potentially be on holiday too.  Let your clients know that you will be taking some down time and therefore you will not nee around so much.

3. Prepare and schedule your marketing activity:

Using your plan, why not prepare and schedule your marketing activity.  Take advantage of the automated tools in Mail Chimp, Facebook, Hootsute, Buffer, Tweet Deck or Sprout Social to plan the activity you wish to deploy so that your marketing is still working hard for you at the right time.

4. Enlist some help:

If you think you are going to be busy whilst you are away and you are able to why not enlist the help of a virtual assistant or one of your team members to cover any client requests or enquiries.

5. Assess Success!

As with any good marketing activity ensure you are keeping a track of what your business is doing and how it is performing.  Ensure that you build in any seasonal trends to your plans for next year.  If you are busy, plan to be here, if things are quieter what would you do differently?
Please do contact us to see how we can help you to get your marketing strategy and plan in place for your small business for the final part of the year.
Don’t forget that we all need some down time to refresh and recharge, as a small business owner this is key.  So, all that is left is for me to say – have a lovely summer!
Enjoy your holiday!

Sophie Comas

A highly successful self-motivated and results driven, senior marketing professional. My passion lies within developing and delivering marketing solutions which make a difference in today's complex digital market place. A marketeer with a strong academic background and broad ranging level of experience working with small businesses and in the travel and hospitality sector, across the Thames Valley, I love a challenge!

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.