Email Marketing
What makes a good email subject line?
When it comes to getting your emails opened, an effective email subject line is one of the most important factors. Think about it – all your hard work in crafting the perfect email will go to waste if no one reads it! A good subject line will entice more people to open your emails, help…
Read MoreEmail Marketing Case Study – with PayPal
In this blog, we will be looking at an email marketing case study focusing on a campaign from PayPal, looking at why it creates engagement with their audience and how you, as a small business owner, can harness these tips and tricks for your own benefit. While there are many brands that stand out for…
Read MoreEmail Marketing Campaigns – a key tool for the tourism industry
It is definitely that time of year when most of us wish to take some down time and head for warmer climes, often to avoid the British weather! This is also the time of year when we may see renewed energy and focus from the travel industry and an increase in their email marketing campaigns,…
Read MoreGame of Chess? Reviewing your Marketing Plan
Game of chess anyone? We have talked a lot about marketing strategies and chess more than any other game requires you to refine your strategic thinking, it is a topic we will continue to look at because it is so important, your marketing plan forms part of this. Designed to create awareness and generate interest…
Read MoreHow will GDPR effect your marketing?
There seems to be ever increasing discussion within the marketing industry at the moment as organisations realise they need to prepare for the new General Data Protection Regulations (GDPR), coming into force on 25th May 2018. Alongside the GDPR regulation changes there is also an update planned for the E-privacy laws, both of these updates…
Read More2016 Marketing Trends – Part 1
I find it interesting to keep an eye on what is happening in the wider Marketing Industry, what are the big boys doing and what is it that people are predicting will happen in 2016? In January I have been looking around, with the small/ medium size business in mind there are several trends which…
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