Email Marketing
What you need to know about email marketing for small businesses
With the rise of social media over recent years email marketing for small businesses has some what taken a little bit of a back seat. Having said that when your marketing ROI (Return on Investment) is 40:1 or more, it is a media channel which should not to be forgotten and one that should have…
Read MoreIntroducing your Ideal Client
We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley. We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…
Read More9 email marketing tips for effective newsletters
In today’s digital world we are bombarded by emails. In fact the Radicati Group in February 2017 estimated the number of email accounts worldwide was 3.7 billion and projected that the number of emails sent per day would average a staggering 269 billion. Either way you look at this, there are a lot of emails being…
Read MoreWhat small businesses need to know about GDPR
The impact of GDPR for small businesses is definitely this year’s hot topic as there seems to still be confusion over what action is required and the impact it will have. The general principle behind the regulation of giving people back ownership and responsibility for their data makes sense, I think we would all welcome…
Read More9 Essential Small Business 2018 Marketing Trends!
January is without doubt a time for new beginnings, thinking about what you would like to achieve in the year ahead; but also a time for reflection, thinking about how your business performed in 2017. Understanding what small business 2018 marketing trends are coming up and how they may influence your business will be really…
Read MoreBack to school – a Digital Marketing refresh!
In today’s digital marketing world things move fast, buyer decisions are made quicker and customers expect faster responses to questions and queries than ever before. I have worked in marketing for nearly 20yrs, things change so quickly, especially within the digital marketing arena, it had been a while since I had studied anything formally so…
Read More