Posts Tagged ‘target audience’
5 Steps To Reset Your Marketing Strategy This Autumn
September always has that back to school feeling and a sense of new beginnings. As we return from our summer adventures, refreshed, it feels like the right time to re-focus on our small businesses with renewed energy. This year with the media talking about the impact of an economic downturn it feels like now, more…
Read MoreWhy festive marketing campaigns could help your small business
It is that time of year! At time of writing, there were just 58 days left until Christmas – Arrrrah! For those planners amongst you I hear a cry of panic and those who like shopping last minute on Christmas Eve, a sigh of relief! From recent discussions with some of my clients they often…
Read MoreMarketing Strategy Check List
Happy new year! I think we can say that, although without a doubt this year will continue to present some challenges. It is however, still as important as ever to continue to talk about your small business, but be sensitive to the ever changing landscape. At this time of year, everyone is normally talking about…
Read MoreHow do I find new clients?
“How do I find new clients?” or “How do I find more customers?” Is a conversation I have with many of my clients and is often quite a big driver for them to seek marketing support. With so many choices and options out there these days – how do you know where to focus your…
Read More7 reasons your business is failing to attract new customers
January is a really good time of year to take stock for any small business owner. We naturally in our down times think about what makes us happy and where we want to focus our energies as we move forward. This mindset is magnified when we add into the mix new years resolutions and that…
Read MoreHow can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
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