The Benefits Of Email Marketing For Small Businesses

Email marketing has always felt like a gift for a business of any size. We will explore the benefits of email marketing for small businesses in just a moment, but done well, with an estimated ROI of 40:1 it can support all marketing campaigns. I sometimes have the discussion with small business owners as to…

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Making The Most Of Your LinkedIn Profile

The social media marketing landscape continues to change and evolve at a fast moving pace, keeping up with the changes sometimes feels like a job in itself.  When I meet with a new client for the first time one of the first questions we will explore is which social media network is right for their business.  For…

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Using The 7 P’s Of Marketing To Plan For 2024

January has the feeling of a fresh start and a new beginning. With many of us making resolutions or setting intentions to be different or make changes, it is an ideal time of year for many small business owners to plan for the year ahead. I talk alot about marketing strategy planning because it is…

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5 Steps To Reset Your Marketing Strategy This Autumn

September always has that back to school feeling and a sense of new beginnings. As we return from our summer adventures, refreshed, it feels like the right time to re-focus on our small businesses with renewed energy. This year with the media talking about the impact of an economic downturn it feels like now, more…

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Marketing Strategy Check List

Happy new year! I think we can say that, although without a doubt this year will continue to present some challenges. It is however, still as important as ever to continue to talk about your small business, but be sensitive to the ever changing landscape. At this time of year, everyone is normally talking about…

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