The Ultimate Guide to Creating your Small Business Content Strategy

In today’s digital world, content is the driving force behind successful small businesses marketing campaigns and the fast advancing influence of Artificial Intelligence (AI) is presenting opportunities which are exciting, if a little terrifying. High quality, engaging content not only boosts brand awareness but it also fosters customer trust and drives sales. However, content that…

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Event Marketing: The Definitive Guide for 2024

Autumn is such a positive time of year, combined with that back to school feeling, it has a sense of new beginnings. After lots of summer adventures and time to reflect, many small business owners are ready to return to work full of renewed energy and focus. Last week in talking to some small business…

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The Benefits Of Working With A Marketing Consultant

Tuesday 9 July was a good day, jam packed full of learning, networking and discussions about all things marketing. I was fortunate to attend the 16th CIM Digital Conference just outside of Cambridge at the Duxford War Museum. Now as a secret plane spotter this event caught my eye, not just for the insight and…

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The Best Way To Attract New Clients On A Budget

With a sense of continued caution amongst small business owners, this month it feels like I am having quite a few conversations about the best way to attract new clients on a budget. This was also one of the key questions that came out of our annual customer survey back at the beginning of the…

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What Is Direct Marketing?

In May we mark Mental Health Awareness month (w/c 13 May), one of the key dates in the wellbeing calendar. I note this because there is increasing pressure on many to do more, with less time and less resources, the marketing industry is also feeling this pressure. It is important to continually focus on self-care,…

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