9 email marketing tips for effective newsletters

In today’s digital world we are bombarded by emails.  In fact the Radicati Group in February 2017 estimated the number of email accounts worldwide was 3.7 billion and projected that the number of emails sent per day would average a staggering 269 billion. Either way you look at this, there are a lot of emails being…

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Email Marketing Case Study – with PayPal

In this blog, we will be looking at an email marketing case study focusing on a campaign from PayPal, looking at why it creates engagement with their audience and how you, as a small business owner, can harness these tips and tricks for your own benefit. While there are many brands that stand out for…

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How to create great Content Ideas

Content is King.  For a while now in the marketing industry this has definitely been a buzz word and as we saw in our 2016 Marketing Trends – Part 2 blog this is something that will continue for the foreseeable future.  Content Ideas generation is at the heart of marketing in today’s world and especially so…

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Email marketing secrets

I can’t believe that we are thundering towards Christmas, already the big brands are starting to launch their Christmas ads, always a very exciting time of year.  Whilst we have the anticipation of Christmas, November is probably the last full month where we can really focus and drive sales before the new year.  This November…

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