Is it time for a Marketing Strategy Review?

I can’t quite believe we are already in June – it feels like only yesterday that 2022 was lying ahead of us and we were discussing putting together a marketing strategy for the year ahead. Whilst summer is here at long last and post-lockdown life has returned to somewhat normal (with a few bumps along…

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Easter Email Marketing Campaign Ideas and Best Practice

In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…

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7 key marketing campaign metrics for 2022

January is typically a time of year where we focus on the idea of a fresh start and a new beginning. I have received many emails over the last week offering me support on planning, goal setting and holding me accountable for my achievements in the year ahead. But before we start to set our…

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Back to school – focusing on Q4 marketing planning

September always feels like a new, fresh start to me.  I think that even now, I still remember that back to school feeling, I loved the feeling of freshness and excitement of choosing a new pencil case, notebooks and pens! Now is the perfect time to start to focus on your Q4 marketing planning, to put…

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Introducing your Ideal Client

We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley.  We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…

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7 Essential Small Business 2019 Marketing Trends

January is certainly a time for reflection and a time to plan for the year ahead.  The marketing industry continues to change and evolve at an ever increasing pace.  To help you get started we wanted to share our essential small business 2019 marketing trends with you. 2018 was a good year (CLICK HERE to…

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