Content Marketing
Why client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
Read More6 tips to help write your content marketing plan
Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future. We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…
Read More5 rules for online Customer Engagement Marketing
As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day. As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…
Read MoreIntroducing your Ideal Client
We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley. We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…
Read MoreThe image is king; a guide to using images in business blogs
We are delighted to welcome our guest blogger and professional photographer, Jodie Humphries to explain why images are so important in your business blog and share her top tips. Here is what Jodie had to say: You might have heard the saying ‘content is King’, but as professional photographer and blogger, I would go one…
Read MoreThe pitfalls of blog writing – 8 things to avoid
In today’s digital world, there is no question that blog writing has become an everyday part of your marketing mix for any small business. Not only will it help you improve the SEO on your website; but more importantly a blog enables you to share your opinions or debate a news item with your ideal…
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