Choosing the right social media platform for your business

In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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How to build your social media strategy

There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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4 Social Media Updates Coming this Summer

Guest blog post by Polly Reed In the ever-changing world of social media, it can feel like changes happen overnight that can be easily missed. Keeping up-to-date with the new tools and social media updates across the platforms is essential for making the most of them for your small business. In this week’s guest blog,…

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PR tips for small businesses

We are delighted to invite Claire Winter from “Making Words Come Alive” to share her best PR tips for small businesses.  Claire, a former journalist for 20yrs and editor of “Thames Valley East Families Magazine” for 8yrs is perfectly placed to guide us.  Here is what Claire had to say: Reaching out to the press…

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How to spring clean your social media!

Spring is sprung, and there is a definite warmth to the air (although you might not believe it with the rain over the last few days).  As with all things why not take the opportunity to spring clean your social media channels?  So what do I mean with this?  Well it is always a good…

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Social media as a small business marketing tool

Social media now seems to be the buzz-word of any small business and as a marketing tool it certainly has a role to play along side its more traditional forms of communication to your target audience such as email marketing, advertising or PR. I can understand the appeal but the time cost that it takes…

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