Posts Tagged ‘tone of voice’
What is branding?
Branding is at the heart of all businesses and for a small business owner it is no different. This month we have a great guest blog from Helen Kirkby from HK Graphics to explain more. Your brand is how you appear to your customers, it should underpin trust and create loyalty with your chosen target…
Read More7 reasons your business is failing to attract new customers
January is a really good time of year to take stock for any small business owner. We naturally in our down times think about what makes us happy and where we want to focus our energies as we move forward. This mindset is magnified when we add into the mix new years resolutions and that…
Read More