The Dark Art of SEO

What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, this means working to ensure that your website, content and profile are highly ranked on search engines such as Bing, Yahoo, and most importantly, our dark overlord, Google.  Some social media sites such as YouTube and Instagram have similar algorithms and might well…

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How to measure marketing success

I had an interesting conversation with a client recently, they were a numbers person, and wanted to truly understand the impact that their marketing investment gave them.  This is a great question and one that has inspired me to write this article about the tools you can use to measure your marketing success. In truth it…

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