Choosing the right social media platform for your business

In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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Social media as a small business marketing tool

Social media now seems to be the buzz-word of any small business and as a marketing tool it certainly has a role to play along side its more traditional forms of communication to your target audience such as email marketing, advertising or PR. I can understand the appeal but the time cost that it takes…

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