Choosing the right social media platform for your business

In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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How to build your social media strategy

There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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How to spring clean your social media!

Spring is sprung, and there is a definite warmth to the air (although you might not believe it with the rain over the last few days).  As with all things why not take the opportunity to spring clean your social media channels?  So what do I mean with this?  Well it is always a good…

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