What is sustainable marketing?

Sustainable marketing, is a term which I believe is going to be used more often over the next year or so. The COP summit in Glasgow in November 2021, has certainly raised awareness of the environment and what needs to change. Driven by the consumer demand and legislation, businesses are going to need to change…

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2022 Small Business Marketing Trends

I don’t know about you but 2021 seems to have gone by in a flash. It’s only when we look back at our ‘Small Business 2021 Marketing Trends’ that I’ve realised how much and yet how little has changed. With the return to the workplace for many in the latter part of the year, more…

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2021 A year in review

In many ways 2021 has continued to see the challenges experienced in 2020. There were certainly some positive signs that the economy started to grow, but without a doubt there was still the underlying impact from the pandemic, alongside some inspirational small business stories of resilience. On a macro level we have started to see…

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Small Business Marketing Trends of 2020

In the hustle and bustle of wrapping up for 2019 it took me by surprise the first time someone referenced 2020 as ‘the new decade’.  It made me stop and think, I am not sure why, it is only another year, but somehow a new decade seemed to magnify the idea that we take stock and…

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