7-steps to create a small business content strategy

A phrase which is commonly used in today’s digital marketing world is that – “Content is king”.  Today marketing has moved from being a push activity to one of engagement and sharing of useful information to show how you could help to solve your target audience’s pain points and challenges.  Research today shows that there are over…

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6 tips to help write your content marketing plan

Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future.  We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…

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