7-steps to create a small business content strategy

A phrase which is commonly used in today’s digital marketing world is that – “Content is king”.  Today marketing has moved from being a push activity to one of engagement and sharing of useful information to show how you could help to solve your target audience’s pain points and challenges.  Research today shows that there are over…

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Game of Chess? Reviewing your Marketing Plan

Game of chess anyone?  We have talked a lot about marketing strategies and chess more than any other game requires you to refine your strategic thinking, it is a topic we will continue to look at because it is so important, your marketing plan forms part of this. Designed to create awareness and generate interest…

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The shop window to your business

This month, we are delighted to welcome our guest blog writer, Joanne Howe, Creative Copywriter from www.joannehowe.com who will talk to us a little more about the importance of having great website content.  Read on to discover what Jo has to say . .  Have you ever walked along the high street, been drawn to a striking…

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Top 10 tips to write an engaging blog

At the beginning of the year I asked my clients what areas of marketing they felt they most needed some help with, writing a good blog was definitely one area that people wanted to hear more about, hence the inspiration for this article.  There is so much content available today online, how do you make yours…

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How to create great Content Ideas

Content is King.  For a while now in the marketing industry this has definitely been a buzz word and as we saw in our 2016 Marketing Trends – Part 2 blog this is something that will continue for the foreseeable future.  Content Ideas generation is at the heart of marketing in today’s world and especially so…

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