Marketing Strategy
7 reasons your business is failing to attract new customers
January is a really good time of year to take stock for any small business owner. We naturally in our down times think about what makes us happy and where we want to focus our energies as we move forward. This mindset is magnified when we add into the mix new years resolutions and that…
Read MoreSimple marketing tips for a start-up or small business
A new year is just around the corner and is the perfect time to consider what happens next? What do I want to achieve and what will things look like this time next year? For those who have not yet taken the plunge 2020 could mark the start of a new business venture or will…
Read MoreWhy client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
Read MoreWhat’s the point of a Small Business Marketing Plan?
By Christina Haigh, Freelance Marketing Consultant When we meet with small business owners there are often two key questions which are often asked. The first question is, do I need a small business marketing plan? Isn’t that something that only large organisations can afford. The answer to the first question is, no all businesses should…
Read MoreHow can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
Read MoreMarketing Strategy for business – your definitive small business guide
It was reported in December 2018 that 99% of all UK businesses were small businesses, with fewer than 250 employees. Most of Rimu Marketing’s clients are small business owners and who are focused, driven and successful, but in many cases do not have a clear marketing strategy to help them realise their full business ambition;…
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