Your marketing strategy is the start point of all marketing and what makes marketing work, or not. Often people think that marketing is an interesting leaflet or an engaging email. The thought that goes into the creative beforehand is what really counts.
What is a marketing strategy?
Typically, in our marketing strategy session we would begin with a 3-4hr brainstorm session, some of my clients have said this is like therapy. We get all of your thoughts and ideas down into a usable format so that you can then apply this to making any future marketing choices.
Why do I need a marketing strategy?
So many of my clients ask me “Why should you have a marketing strategy?” My response is why would you not? Not only is it essential to oraganise your marketing approach and decide what you are going to do and when but it will also save you money as it will help guide your creative and media choices.
We will typically work through:
Business Objectives: What are you trying to achieve?
Target Audience: Define who you are wanting to speak to, this is critical and will influence all of your marketing.
Understand your Environment: What kind of market is your business operating in? What do you need to be aware of?
Past Successes: What marketing has worked or not worked for you in the past? We would then understand why?
Content planning: Key in today’s digital world.