A marketing strategy provides us with the roadmap to realise our growth ambitions.
Marketing and sales are such broad topics and sometimes there is confusion over the role marketing plays. For some they think of marketing as an interesting leaflet or an engaging email, but it is so much more.
What makes a marketing campaign successful, or not, is the thought process behind the creation, that is where the strategy comes in. If we take time to define the direction and create the roadmap of where we wish to go, who we are talking to and what success looks like, everything can change.
At RIMU Marketing we help small business owners to build marketing strategies that provide direction, consistency and a strong foundation for long-term sustainable growth.
Your business marketing strategy is your plan or roadmap to grow your business. Typically, you would reflect and review past activity, the business environment and then decide how you wish to take your business forward. We work with a lot of clients to help them establish their strategy and we have a number of different solutions to suit all budgets.
For our comprehensive marketing strategy session we would start by running an in depth brainstorm session, to get under the skin of what is happening in the business. Some clients have said these sessions are like therapy. We get all your thoughts and ideas down into a usable format, so that you can then apply this to making any future marketing choices.
To read more around the topic, why not check out one of our articles: “Marketing Strategy for business – your definitive small business guide“.
Many small business owners ask me, “Why do I need a marketing strategy?” and my response is always “Why would you not?” You would not head out on a road trip without a map. Your marketing strategy not only helps organise your marketing approach, but it also guides you on what you wish to achieve, informs your creative and media choices, helping you to avoid making costly mistakes.
At RIMU Marketing, when we start working with a new client, we generally start by creating their marketing strategy. Rather than overwhelming you with complexity, using our IDEAs framework (Identify, Design, Execute and Assess) we focus on creating a clear structure with realistic, actions. By working through the marketing strategy process, it enables both the RIMU Marketing team and the small business owner to clearly define what we are trying to achieve and how we are going to get there.
A strong marketing strategy does not just improve your marketing. It improves your confidence, decision-making and ability to scale in a sustainable way.
We define your business vision and your SMART goals to bef clear on what you wish to achieve.
We define your ideal client, who they are and their pain points. This information is key and influences all marketing decisions.
It is important to understand the market your business operates in and what is changing.
We reflect on what marketing activity has worked or not worked in the past and why? We aim to build on your successes.
The key to success in today’s digital world. We start by planning what content to share, to inspire and engage with our audience.
Once we know what we are trying to achieve we can build a media plan to help us connect with our audience.
Years Experience
Businesses Supported
I had the pleasure of working with Sophie in the past, both as a colleague at IHG and as a freelance collaborator. Sophie has extensive experience in developing marketing strategies that utilise multiple channels. She would be an excellent addition to any team, as she has a clear analytical and strategic vision. Not only does she have the ability to define long-term marketing plans, but she also has clear dynamics and results monitoring processes. She is a great professional who takes on each project with great passion, enthusiasm and determination. Apart from being professional, she is also a nice person – very positive and someone you can rely on. I would have no hesitation in recommending her for any type of company that needs an external collaboration that can give strong input and change marketing strategies.
“When I met Sophie, my business marketing for Vision & Courage Coaching was very limited. She worked with me on logo design, branding, website development, social media content, blog writing, newsletter distribution, marketing strategy, and networking. Sophie also connected me with other marketing professionals to ensure the highest quality of design.
With her excellent organisational skills, Sophie set up systems to promote accountability and consistency. Thanks to her support, I now have a fantastic website, a LinkedIn presence, a growing mailing list, and valuable collaboration opportunities to promote my coaching business.
Having worked with Sophie and experienced her structured marketing approach, I am confident in my ability to continue creating social media posts, blogs, newsletters, and more. I highly recommend working with Sophie and RIMU Marketing.”
“We have worked with Sophie for the past year, wanting to grow the core business after many years of only dipping our toe into Marketing. From the start, Sophie identified areas of quick wins and then put structures in place to raise our profile. The turnover has risen correspondingly and has given us a platform to move the business in a whole new direction. Since working with Sophie, I have learnt so much about marketing basics but, more importantly, it has been an absolute pleasure.”
“Sophie has been a fantastic resource for the charity. In any busy environment it is really useful to have another pair of hands to pick up some of the slack or offer an outsider’s perspective on marketing activities. Last year Sophie added real value to our marketing strategy and our communications plans. I look forward to working with her again this year on a number of other projects including product launches and revising our brand guidelines.”
“I worked closely with Sophie – initially for a marketing appraisal of my business and then in a coaching capacity with a marketing focus, over nine months. What we achieved in that time has transformed how we communicate with our prospective and existing clients by adding in a recall and retention strategy and focusing our social media and email marketing activities. Sophie is so completely invested in doing her best for her clients, she really works hard for you and champions what you do. She is invested in seeing you succeed and has so much knowledge and valuable perspectives for every goal and challenge. She is SO organised, develops the best in you, and supports you at times of difficulty. I loved working with her, highly recommend her skill, and look forward to working with her in the future.”
“Fantastic to work with Sophie – really appreciate and value her marketing expertise, advice and support. She helped devise a clear strategy for the NGO I run, with a concrete action plan. She asked very pertinent questions, helping me to clearly see what our priorities should be.
Thank you Sophie for your input and brilliance.”
I have worked with Sophie for 2 years and fully enjoyed every moment. Not only has she help me boost my business but she has given me the confidence I needed to trust that I was offering a great service that is worth paying for. I can fully recommend Rimu Marketing.
If you’re ready to take a step back, review the bigger picture and gain clarity on a more focused, effective marketing approach, we would love to help.
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